Morning Consult Hires Former Federal Reserve Analysts

November 4 2022

In the US, decision intelligence company Morning Consult has expanded its Economic Research division with the appointment of two former Federal Reserve Board analysts, Sofia Baig and Akber Khan, who join as Economic Research Analysts.

Morning Consult combines its own proprietary data with applied artificial intelligence to help clients understand what people think and predict how they will act. Last year, the company expanded coverage of its daily tracking survey of brands, economic conditions and geopolitical risk from fifteen to more than 40 countries. Later in 2021, it raised $60m in a Series B round of funding, valuing the business at $1.01 billion.

At the Federal Reserve Board. Baig was a Quantitative Analyst, having joined in 2017 as Senior Research Assistant, conducting money market analysis and bank stress testing in the Monetary Affairs Division. Khan joins after nearly six years with the Board, latterly as a Financial Analyst covering issues such as banking and finance short-term funding markets, and monetary policy.

In their new roles, Baig and Khan will report to Chief Economist John Leer. Their appointment follows that of Head of Economic Analytics Scott Brave, who previously served as Senior Economist for the Federal Reserve Bank of Chicago. In a statement, the firm said its Economic Research team complements Morning Consult Economic Intelligence (MCEI), a suite of economic indicators used by central banks around the world.

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